CLO 1 – Phase 2 (Justification)

LSS 2533 Research Methods

CLO 1 – Phase 2 – Justification

Justification:

My research topic is about how advertising can impact on health and change eating behaviors. I chose this topic because its affecting us as humans and our health. Moreover, if advertising really impacts on changing eating behaviors could it lead to obesity? And if the answers is yes, it would be a beneficial research since obesity is one of the major health problems in our society in the United Arab Emirates. According to CSHD statistics state that “ over 60% of Emirati nationals are overweight and this figure is expected to rise.” (Obesity in the United Arab Emirates, 2009). The UAE government are trying to educate Emirates about obesity  and exploring ways for educating the public to reduce the obesity rates. This research will be done through an experimental quantitative research to prove whether or not videos or advertisement could affect peoples choices.